Super Bowl 2019
Andy Warhol eating a Whopper is part of a 1982 documentary film called “66 scenes from America”. It features some of the classic traits from Warhol’s work. Mainly, using brands and pop culture as a medium to create his art. Burger King reversed that same formula and turned the original film into an ad for the brand. But not just any ad, a TV spot for the biggest pop culture event in the world: The Super Bowl.
Burger King became the most searched brand during the Super Bowl and gathered +7.1 billion global impressions and +48 millions USD in earned media.