Chicago hates ketchup on their Chicago-style hot dogs. But Heinz never settles. So for National Hot Dog Day, we helped Heinz Ketchup finally touch the forbidden wieners of Chicago.
We launched the campaign with an online video, outdoor billboards, print, social posts, and a micro-site that sold Chicago Dog Sauce and drove trial by offering free Chicago-style hot dogs with Heinz on top at a few choice locations in Chicago.